Haupt Recruitment UK — Custom WordPress Platform with Bespoke Job Board & Career Guides
Haupt Recruitment UK Ltd is a specialist recruitment agency powering the UK’s critical energy infrastructure — from National Grid transmission and HV substations to offshore wind and renewable energy projects. With over 15 years of industry experience and a 15,000-strong verified talent pool, they needed a digital platform that could handle massive scale: hundreds of pages, a bespoke candidate registration system, live job vacancies, and an authoritative career guide library.
What We Built
Custom WordPress Theme & Architecture — A fully bespoke WordPress theme developed from the ground up to support an extensive, multi-layered content strategy. Unlike a typical brochure site, this platform spans hundreds of pages across industry hubs, role-specific guides, and service areas — all structured with a hub-and-spoke SEO model to maximise topical authority in the competitive energy recruitment sector.
Bespoke Candidate Registration System — We built a custom registration and profile management system that allows job seekers to create detailed accounts, upload CVs, and manage their applications directly on the platform. This isn’t a third-party plugin bolt-on — it’s a tailored solution designed to capture the specific data points Haupt’s consultants need to vet and short-list technical candidates effectively.
Live Job Vacancies System — A fully integrated job board that dynamically displays active vacancies across maritime, offshore, renewables, and construction sectors. The system is built to handle high-volume listings with structured data, filtering, and clear conversion paths for both applicants and client enquiries.
Comprehensive Career Guides — An extensive “Role Expertise” section covering a wide range of engineering and technical careers within the power sector. Each guide is engineered as an authoritative resource, targeting long-tail keywords around qualifications, salaries, and career progression — designed to attract, inform, and convert passive job seekers into registered candidates.
SEO, GEO & Structured Data — Full technical and on-page SEO implementation across the entire site, including:
- Hub-and-spoke content architecture for industry verticals (Transmission & Distribution, Renewable Energy, Infrastructure & Utilities, Power Generation)
- Location and sector-targeted optimisation
- Schema markup for Organisation, JobPosting, and FAQ
- Performance optimisation to handle high page counts without degradation
The Result
A high-scale, search-optimised recruitment platform that positions Haupt Recruitment as the definitive technical authority in UK energy sector hiring — capable of attracting candidates through organic search, capturing leads via bespoke registration, and converting enquiries through a structured, content-rich user journey.
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